luni, 28 ianuarie 2008

BenQ separated in Benq and... QISDA

As you can read here, BenQ will become QISDA, which stands for Quality Innovation Speed Driving Achievements. The name is very appropriate for a an IT products company, but let’s wonder if they would have any success on Romanian market.
The website www.qisda.com is active, but so is www.benq.com. So? What’s the story?
Well, according to their Press Officer, they wanted to separate its branded and manufacturing business. That is they manufacture cameras, LCDs and so on, but the original legal entity is renamed Qisda and comprise BenQ’s manufacturing. They established a new legal entity called BenQ corporation that takes over the assets and liabilities of the branded business. (The proof is here.)

BenQ Corporation will have its own R&D Center and headquarters, and will deal only with global sales and marketing operations. Qisda will comprise all manufacturing and have its own R&D Center and headquarters and will only deal with manufacturing operations.
The concept is not new and the strategy is good, but the name that will deal with manufacturing operations is awesome. Thank God they didn’t promote it as the sold product, even if the Qisda Corporation will sell unbranded products.
Anyway, they will have a factory near Romania, in Brno (Czech Republic). Called, of course, Qisda.
So, how about watching a movie on a Qisda laptop, take some pictures with the Qisda camera and so on... Even better, let’s buy some Qisda electronics in Botswana with some „pula” (BWP-Botswana Pula, the currency from Botswana). Imagine the possibilities of combining those two terms for a Romanian spoker. Geeez! And they have offices in Romania, how about that? I wonder if they are still called BenQ or Qisda is the name...

For those who don’t know, Qisda is pronounced „chizda” in Romanian. According to the dictionary, it’s a regionalism for a word starting with letter P which means... Better read it yourself here.

Un comentariu:

Anonim spunea...

The company will probably want to get a share of that market (Romanian) since they are located so close to Romania; their marketing people would probably catch on that, if they do their research. It wouldn’t be the first time when something like this happen, though.
Adina S